Analytics and Conversion.

The GA team have announced three new features that aim to speed up the experience of using Google Analytics, particularly for large accounts. The updated reports should be available to all later this week. Progress bar for report loading For anyone who… Read more

Alongside Google Analytics Standard Edition – which continues to be free and is currently being worked on extensively by the GA product engineering team –  it was announced today that Google has introduced Google Analytics Premium for particularly… Read more

Apologies for the delay in getting these up on the blog, but below are the slides, video (thanks to Silicon Beach Training) and transcript from my recent BrightonSEO presentation:- Beyond the last click: Finding hidden SEO value with Multi-Channel Funnels…. Read more

Back in April we wrote about the exciting new feature announced by Google Analytics called Multi-Channel Funnels. It’s been in pilot since then to a select number of accounts, and is accessible only through the new version – GA v5. Multi-Channel… Read more

Over the past few months I’ve been really getting to grips with the world of Conversion Optimisation Testing – the process of testing to improve the performance of a landing page or conversion funnel with a view to increasing leads, sales or completed… Read more

If you haven’t clicked the Google +1 button yet, chances are you will soon. Google has used its huge reach to ensure that web publishers worldwide were ready for their new social metric. Whether users embrace it or not, and as with anything Google,… Read more

Note: Google Analytics has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google Analytics is testing the feature and its usefulness to a small group of trusted testers, and have… Read more

Yesterday, Google officially announced that public beta testing for the next version of their free Analytics platform will commence. Over the coming weeks, more and more accounts will begin to see the option to switch over their user interface to use… Read more

Say hello to Palashi Pandya who joins Fresh Egg as a Data Analyst to support our Insight and Analytics services by compiling and interpreting web analytics data from sources like Google Analytics.  Palashi completed her BSc in computer science at Fergusson… Read more