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Time to Retire Individual Keyword Rankings as a KPI

2nd April 2013

Time to Retire Individual Keyword Rankings as a KPI

Once upon a time clients would come to us and would express an unwavering desire to rank their site in the top organic positions of Google SERPs for a narrow selection of keywords. Through a mix of onsite optimisation, content production and innovative… Read more

The Impact of New Technology on Search

24th January 2013

The Impact of New Technology on Search

With the recent CES show in Las Vegas highlighting new technology that may – potentially – be part of our everyday lives in the next few years, what does the future of search look like in light of new gadgets? You may have heard that 2012 was the… Read more

Google Search Plus Your World

23rd January 2012

Google Search Plus Your World

There have been some great posts already written on this topic after Google’s announcement of its new search facility earlier this month. Although the change was only implemented on Google.com (the US version of the homepage) there is no doubt Google… Read more

Expanded Site Links: Google’s New and “Improved” SERP’s

19th August 2011

Expanded Site Links: Google’s New and “Improved” SERP’s

On Tuesday, Google announced a substantial change to the way they display site links, emphasising certain sections of sites in the search results. Something similar has been in place for a while, but only since this Tuesday’s update has the SERP real… Read more

Filter Bubbles = Sheltered Lives?

4th July 2011

Filter Bubbles = Sheltered Lives?

As search engines, mail programs, news feeds and social media streams become increasingly personalised, users are missing out on potentially important information and living increasingly sheltered online lives. For internet marketers and SEO it’s a… Read more

Google Places: Broken, Beta Or Just Flawed?

7th February 2011

Google Places: Broken, Beta Or Just Flawed?

For weeks now (actually it seems more like months) we here at Fresh Egg have noticed a multitude of what appear to be different versions of Places affecting organic listings in Google.  Sometimes, they appear as if they have been blended in to the results… Read more

Google Instant: A Long Tail Killer?

10th September 2010

Google Instant: A Long Tail Killer?

Why So Much Fuss About Google Instant? Since Google Instant was launched on the 8th of September 2010, opinions vary about its impact on SEO and PPC alike. Some SEOs proclaimed “SEO is dead” while others more optimistic ones see it as an opportunity… Read more