Latest Search Results.
Digital Marketing News Round Up: Google Antitrust Investigation, Quick View Testing, Image Search Traffic Drop and Bing Adds Pinterest Button to Image Search
22nd April 2013
This week’s big news comes thanks to an antitrust investigation into Google’s dominance of the market by European regulators, leading to a change in the search results. You’ll also find some vital nuggets on new ways to view websites on smartphones… Read more
Time to Retire Individual Keyword Rankings as a KPI
2nd April 2013
Once upon a time clients would come to us and would express an unwavering desire to rank their site in the top organic positions of Google SERPs for a narrow selection of keywords. Through a mix of onsite optimisation, content production and innovative… Read more
The Impact of New Technology on Search
24th January 2013
With the recent CES show in Las Vegas highlighting new technology that may – potentially – be part of our everyday lives in the next few years, what does the future of search look like in light of new gadgets? You may have heard that 2012 was the… Read more
Google Search Plus Your World
23rd January 2012
There have been some great posts already written on this topic after Google’s announcement of its new search facility earlier this month. Although the change was only implemented on Google.com (the US version of the homepage) there is no doubt Google… Read more
Expanded Site Links: Google’s New and “Improved” SERP’s
19th August 2011
On Tuesday, Google announced a substantial change to the way they display site links, emphasising certain sections of sites in the search results. Something similar has been in place for a while, but only since this Tuesday’s update has the SERP real… Read more
Filter Bubbles = Sheltered Lives?
4th July 2011
As search engines, mail programs, news feeds and social media streams become increasingly personalised, users are missing out on potentially important information and living increasingly sheltered online lives. For internet marketers and SEO it’s a… Read more
Google Launches +1 Offensive on the Social Front, But Have They Put 1 + 1 Together?
9th June 2011
If you haven’t clicked the Google +1 button yet, chances are you will soon. Google has used its huge reach to ensure that web publishers worldwide were ready for their new social metric. Whether users embrace it or not, and as with anything Google,… Read more
Google Places: Broken, Beta Or Just Flawed?
7th February 2011
For weeks now (actually it seems more like months) we here at Fresh Egg have noticed a multitude of what appear to be different versions of Places affecting organic listings in Google. Sometimes, they appear as if they have been blended in to the results… Read more
Google Instant: A Long Tail Killer?
10th September 2010
Why So Much Fuss About Google Instant? Since Google Instant was launched on the 8th of September 2010, opinions vary about its impact on SEO and PPC alike. Some SEOs proclaimed “SEO is dead” while others more optimistic ones see it as an opportunity… Read more
