Google.

The fourth in our series The Science of Social Media looks at the Top 20 free twitter tools. These were selected as they are tools used regularly by the Fresh Egg social media team and have deemed to be essential to help get the best out of your Twitter… Read more

Through the first two posts of this performance measurement and optimisation series, we have now clearly defined the business objectives and identified all primary and secondary conversion points on the website in question. This post will cover the process… Read more

Having fresh new content is naturally going to keep search engines interested, but if your content is never referenced or redistributed, and visitors only come along once or twice before staying away for good, then your efforts at keeping your onsite… Read more

They will because they can. People in the UK were hugely upset about the introduction of identity cards, so much so that the idea was ultimately abandoned. Asking someone British to prove that was the case seemed beyond the pale, an Englishman’s word… Read more

Following feedback from the Google Play service in the US, insiders indicate that Google is set to roll out its own music ranking service later this month. Internally referred to as GTunes, SEO engineers are falling over themselves (and their spellcheckers)… Read more

In the first post of this series we looked at understanding business objectives. This second post will cover macro and micro website conversions, how they differ and the roles they play in overall performance. Once the business objectives have been clearly… Read more

Google recently announced 40 tweaks and algorithm updates for the month of February making this the search engine’s biggest monthly search quality overhaul to date. Many of the updates – some of which have already rolled out – are minor and probably… Read more

This is the first of a 12-part series from Fresh Egg’s Insight and Analytics team, entitled “Performance Measurement & Optimisation.” The aim of the series is to outline a strategy for measuring, understanding and optimising the performance… Read more

The GA team have announced three new features that aim to speed up the experience of using Google Analytics, particularly for large accounts. The updated reports should be available to all later this week. Progress bar for report loading For anyone who… Read more