The Fresh Egg blog
Latest digital marketing news
It was only a few weeks ago that Klout changed its algorithm, supposedly making it more accurate, and now the social media scoring service has rolled out a preview of its latest updates to selected users. If you haven’t been picked to preview the shiny new stuff don’t worry, Klout will let you know what you can do to get it (some people in the office have had to invite ten people to use Klout to get this priviledge).
If you are lucky enough to have been invited to the preview, Klout literally holds your hand as it walks you through the changes.
The first change I will talk about is the ‘public page’” or your profile page, which is what other Klout users will see if they want to look at your score.
The page displays your Klout score, the social properties connected to Klout and your influencers (as determined by Klout).These are all located on the left of the screen with ‘Your Influential Topics’ at the bottom.
The new Klout feature ‘Your Moments’, is on the right; these are updates that you have posted that users have engaged with. This only takes into account Facebook, Twitter, public Google+ posts and Klout activity and can be arranged by platform, recent moments and public recent moments.
The other thing that has been updated is the score summary which is pictured below. It has completely changed how Klout works; gone is the Klout Style (the area that labels you as a Specialist or Observer), which personally I found really helpful in guiding clients on how to progress to their desired style. It is now replaced by a pie chart that tells you which social media accounts the score is calculated with and which ones you are more active on. Despite the fact that I have several accounts connected to my Klout, most of which I use regularly (i.e. my blog, which I update almost daily) only Twitter, Facebook, LinkedIn, Google+ and my Klout activity have been included in the pie chart as contributing to my Klout score.
Another thing that has changed is the ability to compare your score to other users, which again was a feature I used a lot for clients to do competitor analysis.
Another new feature is the social interaction section that shows post interaction and rates you (the green dots in the corner of each post) depending on level of engagement the post received.
Currently it doesn’t seem to take into account factors such as user authority when calculating the scoring. For example, I was mentioned by a brand with over 3,000 followers and received the same score as when I was mentioned by a spam account with just three followers. I did however get two green dots because one of my tweets was RT’d by two users.
I personally feel that although the layout is clean and I find the new algorithm more effective, this Klout update has made the platform even less effective than it was before. The only really useful additions are the Klout score pie chart and the ‘Your Moments’ section.
Hopefully when this is rolled out to more users, or when it eventually comes out of preview mode, it will have changed a few things, otherwise in theory you could have an amazing Klout score by simply paying for Twitter mentions and RTs.