Liberty Choose Fresh Egg for Internet Marketing
Fresh Egg has been selected by Liberty to handle online marketing for the iconic store’s newly launched e-commerce website.
Fresh Egg will manage Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising for the Liberty website, which will allow customers to easily access and order the prestigious product range that is supported by the famous London department store.
Fresh Egg provided SEO consultancy on the initial build (completed by Lightmaker Manchester and BT Fresca) in order to ensure design was optimised for search. The ongoing SEO and PPC campaigns are focused on delivering specific traffic to the e-commerce store to drive sales across its diverse range of products. In addition to the SEO and PPC campaigns, Fresh Egg developed the Liberty blog http://blog.liberty.co.uk, which will be used to inform visitors of the latest news, events and offers associated with the website and store.
According to Guy Hipwell, Director (Internet / Merchandising / Supply Chain), Liberty:
“We chose Fresh Egg as we felt they could deliver a flexible campaign in association with our existing providers. We were also impressed with the company’s track record for developing successful businesses online in conjunction with a very strong SEO offering.”