This infographic shows data from a selection of 40 sites that have significant traffic (at least 1000 unique visits per day, average). The sites covered the following four main market sectors: Tech and Electronics, Health and Beauty, News and Travel. Data from 10 sites of each niche were used.
Some key takeaways:
Percentage of organic search traffic from mobile devices has increased at a greater rate than total combined traffic from mobiles
iPhone has been overtaken by iPad as the mobile operating system delivering most traffic
Travel is the market where mobile traffic and mobile organic search traffic has seen biggest growth
Some may wonder why Windows OS is not represented. The truth is the average proportion traffic from Windows was too low to warrant including.
Due to SEO activity taking place on a number of sites included in the sample, the stats relating to changes in percentages of traffic from organic search may be skewed slightly.