The design team today launched the new look for Hot Tub and Home Spa specialist O2Relax just in time for the peak season. The site is a vast improvement on the original look and feel which went live back in 2004. Since then O2Relax has come to be one of the most prominent Hot Tub and Leisure sites within its sector.

Initially launched using Pay Per Click to support traffic and sales, the site enjoys most of it’s traffic through organic means and business continues to flourish through the high natural search positions accrued.

The guys at O2Relax gave us the following brief, “We want a cleaner, slicker easy to use website”

The new look O2Relax has been built with considerably less code and thus has quicker load times, is less intensive on the server and gives the search engines cleaner access to the core information upon Hot Tubs and Swim Spas. The table format that was in place, has now been replaced with CSS, overall the site is easier to update which allows the SEO team at Fresh Egg full flexibility as they now begin to enhance its visibility to potential visitors and users.

Part of the project remit was for the Fresh Egg Web Design team to take the new look O2Relax Hot Tub and Home Spa site from the initial concept to it’s new streamline format in time for the Summer of 2007. Working closely with the team at O2Relax we have been able to launch in time for the busy Bank Holiday weekend.

O2Relax now features a larger selection of home spa from when it was originally launched. The site originally only sold Leisurerite Hot Tubs but in expanding the online business the site has developed the number of home spa products to include Swim Spas, Log Cabins, Luxury Parasols, Saunas, Massagers and Steam Rooms.

Have a look at the new look O2Relax Hot Tub and Home Spa website, let us know your thoughts.