NMA Website of the Week – The Sanctuary
Fresh Egg recently launched the new Sanctuary website and we are pleased to announce that it received an impressive 87/100 score – receiving the status of NMA site of the week.
We have won this award several times over past years but were especially proud of this recognition as it was a significantly large project; complete redesign including development, new admin area, upgrade of ASP to ASP.NET, CSS, integration into office application and transfer of existing SEO.
Thanks to all staff who worked on the site! The new launch was seamless with absolutely no problems with the fantastic early success of new generic search positions :)
The site has been developed using ASP.NET and CSS producing a clean and accessible site; this element has significantly contributed to some great new search engine listings.


What is also worth mentioning is the extensive SEO which went in to ensure there were no reductions in search engine positions.
The framework of the site changed considerably, without diligence from the SEO Team the site would not have faired as well when it was relaunched.
There are too many web teams that pay no attention to this kind of detail and subsequently positions do drop and business is lost.
It is also fair to mention the high score the site achieved for usability. 23/25 was exceptionally good and shows the level of detail the design and development teams went to to get the project right.