Consumers are becoming numb to advertising, and traditional interruptive marketing methods are becoming less effective. Buying behaviour is evolving, making it essential to adapt the way that we reach our customers. The customer journey is now … Read more
On 19 Sep 2013, Fresh Egg attended the third annual Brighton Digital Marketing Festival (BDMF) , hosted by emailing marketing software and services agency: Pure360.
The Body Shop's Rowan Stanfield showing the BDMF crowd how to measure … Read more
One of the south coast’s best-loved free digital marketing festivals, BrightonSEO returned to the Brighton Dome, Corn Exchange and Studio Theatre on Friday 13 September 2013. BrightonSEO September 2013 in full swing Fresh Egg … Read more
The importance of a house or brand style guide was discussed as part of Content is King series. However, while it definitely provided a good summary of what style guides are and why they’re needed, it didn’t quite capture the blood, sweat and tears … Read more
“Happy gay marriage” On Tuesday 5 February, MPs voted in support of equal marriage, 40 years after Britain’s first gay rights march. This is a historic moment for Britain and a further move away from state-sanctioned prejudice. It was greeted … Read more
Throughout 2012, Fresh Egg has produced and published a number of informative ebooks as part of a digital marketing series incorporating the disciplines of social media, SEO and content. For Christmas, we’ve collated the chapters into three special, … Read more
If your roots are in traditional marketing you will recognise the acronym ‘PR’ as an abbreviation of ‘Public Relations’. However, if you’re reading this as an SEO, the term ‘PR’ will most probably mean something quite different … to do with a man … Read more