Why You Need to Optimise for Bing
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Musa
3 years ago -
4236
views
For so long a vast amount of webmasters and SEO’s have been solely optimising their site for Google, Google has basically been the king when it comes to driving traffic and getting top organic rankings for your company could potentially earn you a lot of revenue and exposure.
The two other major players in the search engine world have been Yahoo and Microsoft, but no one has really taken the effort to fully optimise their sites for these two simply because of the fact that they do not bring enough traffic through or conversions.
The recent announcement that Bing will be powering all of Yahoo’s searches and be able to access their technology is going to shape the SEO industry up in so many different ways then before.
I know a lot of people are saying that Yahoo only has a small percentage of searches anyway and that it will not really affect Google. But what you have to think about is the bigger picture, we have already seen Bing put a massive advertising budget behind them and we all know that Microsoft have the money to throw at it.
But what is the most interesting aspect about this partnership is that Microsoft will be getting access to use and develop Yahoo’s technology. Now we all know that Microsoft are terrible at analysing natural links and citations, so having a helping hand from Yahoo and continuing with the massive advertising budget could well see Bing take some of Google’s market share over the next coming years.
It would be a shame if you are not currently optimising sites for Bing, as it’s not currently that competitive. Concentrate on things such as keyword density in the title, content and density in the domain name structure will hopefully give you some great rankings. For some sites that maybe getting quite a bit of traffic from Yahoo, the switchover may well see you lose some valuable traffic, especially if you do not begin optimising your site(s) for Bing.
Back in the old days before Google was a major player, there was a lot of fuss over SEO for multiple search engines. Still don’t let this all get you confused…I think Bing is looking to gain market share by taking advantage of Google’s weaknesses. So maybe, we out to be thinking about how to get our images and video in Bing and not worry so much with other things and sacrifice Google rankings.
Dont forget while all this is happening google is also having a good go and taking microsofts huge monopoly on operating systems.
From google’s main goal of pure speed and simplicity i’d think they have a very big chance of taking a huge lump of that market off them. I for one am tired of microsofts complexity of trying to do things even last week after years of running with windows it took 2 of us 15 minutes to finally set internet explorer on a windows server to let us download google chrome. then we can download our required programs with ease after that.
Even recently with IIS trying to set up a website with it – according to all guides on how to set one up it had been done yet it still didnt work. It’s just creating more jobs that don’t even need to be there now we have to buy plesk to setup the domain for us.
This is just 2 things in the last week, it’s bits like these that make me glad google are moving in to put pressure on them to fix their operating system