Keyword Density
It’s a question I’m often asked. How many keywords or keyphrases should a web page ideally contain? Here are my thoughts... What is a keyword/keyphrase? Essentially they are the words or phrases that the user employs (i.e. types into the search box) when using a search engine. Keywords to a large extent define the function [...]
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Lionsgate With Genius Social Media Campaign
Just a short one from me today posting something that I am sure a lot of you that are on the ball have actually seen already. Lionsgate have recently been using the infamous Chatroulette to promote their upcoming movie The Last Exorcism and I came across this yesterday when doing my rounds of the net. [...]
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Google Comparison Ads … How Much Is Too Much?
Google in their seemingly never-ending quest to conquer every possible monetisable element of the internet, have added yet another featured box to their search results, above those returned organically. A search for ‘credit cards’ reveals Google’s latest addition, Google Comparison Ads: Note the second coloured box above the number one natural result, entitled ‘Compare Credit [...]
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Google Gearing Up For Social Media War With Facebook
Over the last couple of months Google has been preparing to launch their own social networking platform; rumoured to be called Google Me. Whilst Google have already tried (and failed) to add a social media element to their plethora of online utilities in the past, their nearest rival Facebook probably have a little more to [...]
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Back to the Grindstone
Well, after two weeks baking in Lindos in Rhodes, it’s almost a relief to get back to the Fresh Egg fold. It’s certainly more temperate than the average 42 degrees recently experienced although in terms of work things are certainly as hot around here. I’m gone for a fortnight and already have noticed subtle and [...]
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Simon Cowell Using SEO To Manage His Reputation
Music mogul Simon Cowell, judge on a myriad of over-the-top talent shows, has been suggested to be using SEO to manage his online reputation; ensuring any Google search of his name returns only positive results. – Although the Cowell camp denies the manipulation of Google results (Cowell’s UK spokesman called it a conspiracy theory), a [...]
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Video Playlist
We’re big fans of social media here at Fresh Egg, and recently I found an updated version of an incredible video from the guys at Socialnomics which I thought I’d share with you Some really interesting points raised here, particularly in the content of how we use Google and Facebook and how these conventions are [...]
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