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Latest digital marketing news.

Time to Retire Individual Keyword Rankings as a KPI

2nd April 2013

Time to Retire Individual Keyword Rankings as a KPI

Once upon a time clients would come to us and would express an unwavering desire to rank their site in the top organic positions of Google SERPs for a narrow selection of keywords. Through a mix of onsite optimisation, content production and innovative… Read more

12 Months in Social Media at Fresh Egg

28th March 2013

12 Months in Social Media at Fresh Egg

Our senior social media strategist, David Somerville, has been a key member of the Fresh Egg team for just over a year now. To mark this special occasion, we asked him to share his expertise and shed some light on the world of social media. Specifically,… Read more

Social media presentation: Google+ and Friends

26th March 2013

Social media presentation: Google+ and Friends

At a recent blogger event in Brighton, David Somerville, our very own senior social media strategist, presented a talk titled ‘Google+ and Friends’. His talk looked at where Google+ is right now as a social media platform and shared advice… Read more