Latest digital marketing news.
Display Advertising: Why a Variable CPM is Better than a Fixed CPC or CPA
5th April 2013
For many years cost per thousand (CPM) pricing has been the main buying model for premium display advertising space. CPM allows publishers to generate revenue based on volume, and allows advertisers to pay for impressions at a fixed price per thousand…. Read more
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Tim
1 month ago -
1109
views
Free Ebook: Facebook Time Line for Brands
This is the first in a series of free eBooks written by the social media team at Fresh Egg around the science of social media. in the coming months, we will tackle all manner of subjects including Twitter tools, social media button placement and more…. Read more
Free Ebook: If Content is King
Throughout 2012, Fresh Egg has produced and published a number of informative ebooks as part of a digital marketing series incorporating the disciplines of social media, SEO and content. For Christmas, we’ve collated the chapters into three special,… Read more
Free Ebook: The Science of Social Media
Throughout 2012, Fresh Egg has produced and published a number of informative ebooks as part of a digital marketing series incorporating the disciplines of social media, seo and content. For Christmas, we’ve collated the chapters into three special,… Read more
If Content is King, Planning is Queen
Picture the scene. It’s that time of the week again; the call goes out, “we need something for the blog, today! What can we write about?” resulting in a scramble to find a volunteer writer, think of a good idea, write the post and have it… Read more
Friday Social Round Up: Twitter Ad Revenue to Hit $1 Billion, Instagram and Bing to Affect Klout score, Vine Update and New Twitter Cards Announced
5th April 2013
In this week’s round up of the most sizzling social stories: Twitter’s ad revenue, Instagram and Bing’s relationship to Klout score, the new Twitter Cards, an update to Vine app, Google Nose and more. Read on to become skilled in all things social…. Read more
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Susie
1 month ago -
1358
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Brighton SEO: A Day (Coconut) Shy of a Week Away, and Dara’s Advanced Google Analytics Workshop
4th April 2013
With this year’s first instalment of Brighton SEO just around the corner (Friday 12 April), we thought we’d share what we’ve got planned for the event. Almost 30 members of our inquisitive and friendly team will be attending. We’re all looking… Read more
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Kat
1 month ago -
1177
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Worthing Digital Event Review: ‘How To Get Paid Doing Things You Love’
3rd April 2013
Fresh Egg was proud to host the latest Worthing Digital event last Thursday. Guest speaker and digital artist, Seb Lee-Delisle, inspired those in attendance by sharing some recent projects, and provided insight as to how he has ended up in a position… Read more
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Kat
1 month ago -
658
views
Time to Retire Individual Keyword Rankings as a KPI
2nd April 2013
Once upon a time clients would come to us and would express an unwavering desire to rank their site in the top organic positions of Google SERPs for a narrow selection of keywords. Through a mix of onsite optimisation, content production and innovative… Read more
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Duncan
1 month ago -
1381
views
The Digital Marketing News Round Up: Analytics’ Redesigns, Google Opt-Out Tool, Blocked Site Feature Ditched, and Revised Keyword Rules.
2nd April 2013
Just in case you’ve been too busy chomping chocolate eggs over the past week to keep up, here’s a summary of the most significant digital marketing news stories. Previously referred to as the ‘Search News Round Up’, the items discussed within… Read more
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Nathan
1 month ago -
745
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Friday Social Round Up: Google+ App Update, Graph Search Now Passing Keyword Data, LinkedIn’s New Search and Facebook Threaded Comments on Page Posts
29th March 2013
Google+ launches app update Google+ updated its iOS and Android apps on Monday 25 March with a new design similar to the desktop layout as well as photo editing and filters exclusively for iOS. The photo enhancements are from iOS app, Snapseed, which… Read more
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Susie
1 month ago -
1144
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12 Months in Social Media at Fresh Egg
28th March 2013
Our senior social media strategist, David Somerville, has been a key member of the Fresh Egg team for just over a year now. To mark this special occasion, we asked him to share his expertise and shed some light on the world of social media. Specifically,… Read more
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Sarah
1 month ago -
1082
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Social media presentation: Google+ and Friends
26th March 2013
At a recent blogger event in Brighton, David Somerville, our very own senior social media strategist, presented a talk titled ‘Google+ and Friends’. His talk looked at where Google+ is right now as a social media platform and shared advice… Read more
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David
1 month ago -
772
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