Designed to be Found – Part 7 – Domains cont.
The right TLD (Top-Level Domain) Some domains are better than others. For a site competing for the global market, then you probably want a .com domain. If the UK market is important to you, then you want .co.uk CCTLD (Country-Code Top-Level Domain). A uk.com domain is not the same thing, and does not tell the [...]
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Microsites And SEO
Many sites that reach the point of having too many products or services under numerous categories should consider whether it would be beneficial splitting the site into smaller microsites. If the market for an individual site or business can be distinctively segmented, then the use of microsites could offer many extra benefits. Having said that, [...]
Continue ReadingDesigned to be Found – Part 6 – Domain Names
Domains One of the most common beginner mistakes that people make in attempting to promote something online is to invest in dozens of domain names and attempt to use them. The fact is that it is twice the work to promote two domains as it is to promote one. There are other domain-related SEO issues [...]
Continue ReadingHow Do Google Determine a Brand? Heres Your Answer
After analysing the brand update slightly further. I thought I would give my personal insights and thoughts on the factors that Google may well be using to class a brand.
Continue ReadingDesigned to be Found – Part 5 – Design Roadblocks
Design Roadblocks to Spiders cont. Avoid client-side session ID dependence Session IDs in URLs are the absolute kiss-of-death to search engine accessibility. From the crawler’s perspective, these URLs represent a bottomless pit of infinite URLs all leading to the exact same content. Spiders don’t support cookies either; but you really don’t need to be keeping [...]
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A Pressing Engagement
Our MD Adam Stafford co-presented with our Chairman, James Caan, at this year’s PPA Awards held at the Grosvenor House hotel on June 30th. It was for just one category – the Fresh Egg sponsored Business Website of The Year. Comedian Dara O’Briain presented the rest of the evening very ably! It was a formal [...]
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- The Social Media Revolution
- The Best Of E3 2010
- Chat Roulette – what’s all the fuss about?!
- Full Coverage from the SEO Workshop
- The Cookie Monster Eats Google!
- Was it Gay for the Onion’s ‘It’s Gay to smoke’ video to be removed from YouTube?
Video Playlist
We’re big fans of social media here at Fresh Egg, and recently I found an updated version of an incredible video from the guys at Socialnomics which I thought I’d share with you Some really interesting points raised here, particularly in the content of how we use Google and Facebook and how these conventions are [...]
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