Posts for Search Engine Optimisation (SEO)

Below are a few gripes for August 2010!  These are my own personal grumpy old SEO engineer moans and may not reflect anyone else’s experience, but for what it’s worth here they are: Photo credit: http://www.flickr.com/photos/danete/62162437/ Google Gripe no.1   Advanced Search If you select an advanced search to display 100 listings per page then it generates [...]

It’s a question I’m often asked.  How many keywords or keyphrases should a web page ideally contain?  Here are my thoughts... What is a keyword/keyphrase? Essentially they are the words or phrases that the user employs (i.e. types into the search box) when using a search engine. Keywords to a large extent define the function [...]

P&G, makers of men’s aftershave brand Old Spice, aren’t particularly well known for embracing digital marketing, or for interesting social media campaigns, or for anything other than making men smell like … well, older men. But, Old Spice have undergone a bit of a rebrand recently, starting with their new logo: I haven’t cut that [...]

Microsoft’s Bing showed some growth in June according to a report just out from US Internet marketing research company, comScore Inc.  Although still eating the dust from Google way out in front, Bing showed greater growth than its main search rival last month, with its share in the U.S. market increasing from 12.1% in May [...]