Search Engine Optimisation (SEO).

Last week was Google I/O, the search giant’s annual developer conference. Digital professionals have a love/hate relationship with the event: many of Google’s most exciting innovations tend to come out of it, but an equal number of future headaches… Read more

This week’s instalment of digital marketing news sees the introduction of Klout Experts and a couple of notable changes in Google. Let’s get stuck in. Klout integration in Bing results Having previously announced a strategic partnership with Bing… Read more

This week’s Digital Marketing News Round Up sees a lot of items pertaining to Google and its various tools as well as new features in Bing Webmaster Tools. Let the news commence! Malware re-evaluation and geotargeting tools added to Bing Webmaster Tools… Read more

This week’s big news comes thanks to an antitrust investigation into Google’s dominance of the market by European regulators, leading to a change in the search results. You’ll also find some vital nuggets on new ways to view websites on smartphones… Read more

At April’s edition of Brighton SEO, Fresh Egg’s head of Insight, Dara Fitzgerald is discussing all things GA in his talk –  Next Generation Measurement with Google Analytics: Moving from session-centric to user-centric. While we hope to see as… Read more

This week has seen a number of notable occurrences in the digital marketing world, as well as a bumper selection of industry-appropriate pranks to get it off to a flying start. Search engines jump on April Fools’ Day (again) April Fools’ Day is… Read more

For many years cost per thousand (CPM) pricing has been the main buying model for premium display advertising space. CPM allows publishers to generate revenue based on volume, and allows advertisers to pay for impressions at a fixed price per thousand…. Read more

With this year’s first instalment of Brighton SEO just around the corner (Friday 12 April), we thought we’d share what we’ve got planned for the event. Almost 30 members of our inquisitive and friendly team will be attending.  We’re all looking… Read more

Once upon a time clients would come to us and would express an unwavering desire to rank their site in the top organic positions of Google SERPs for a narrow selection of keywords. Through a mix of onsite optimisation, content production and innovative… Read more