Search Engine Optimisation and Actinic (SEO)
Actinic, for those who don’t already know, is an off-the-shelf e-commerce website solution that enables small and medium sized retailers to easily set up shop and trade online.
Buy Brand Tools, an online store offering branded measuring tools, is a client of ours that recently set us the task of providing search engine optimisation services on their website, a site created in Actinic.
Our first priority was to assess the limitations of Actinic websites. Being that Actinic sites are template driven websites, would we be able to implement all, if not some of the necessary changes we would need to make in order to achieve the results that we would otherwise be able to achieve should the site be in a cleanly built, CSS format?
The answer is yes. Actinic is restricted in the way in which it is built, information is buried deeply within templates and there are other problems such as complicated table based layouts and automatically generated site maps which churn out lines and lines of internal links, but there are workarounds. Working with Buy Brand Tools, we have been able to act on a consultancy basis and have made recommendations that have secured top ten positions for a number of Buy Brand Tools’ most valuable terms, notably rubi, rubi tile cutters and scaffolding tools.
This has all been achieved in only 6 weeks, and demonstrates how we are able to provide effective optimisation solutions – even under the limitations that are associated with Actinic sites.