There are a number of issues with e-commerce tracking in Google Analytics that can potentially cause big problems for your reporting. In the latest blog post in our e-commerce series, we get to grips with some of the most common problems to … Read more
As one of only six Optimizely Certified Partners in the UK , Fresh Egg was invited along to the Optimizely Roadshow 2014. A day-long conference held on 6 March 2014 at London’s Westminster Impact Hub, the Optimizely Roadshow was dedicated … Read more
Setting up e-commerce tracking for Google Analytics is relatively easy, although one little mistake can be enough to skew the data and provide erroneous reporting.
In this blog post, the latest in our e-commerce series, we talk you through the … Read more
Manually tagging your digital marketing campaigns is essential if you want to be able to capture and report on the value of your email, display or other digital campaigns in Google Analytics. Using campaign tagging can help you identify the most … Read more
Last week, Facebook acquired WhatsApp for $16bn (read more about this in our digital marketing news ). It’s safe to say the social networking giant has come a long way in its ten-year history – from humble beginnings in Mark Zuckerberg’s … Read more
Fresh Egg has worked with Econsultancy to help create its new edition of the SEO Best Practice Guide, with myself and SEO Director Lee Colbran writing the entire Planning and Strategy section. But just how much has the search landscape changed … Read more
There has been an explosion of 'not provided' data in recent days now that Google has made search queries full-time HTTPS. How monumental is this to the SEO industry?
While there has been a great deal of conversation and debate, the simple … Read more
In this week’s digital marketing news round up: Matt Cutts informs the SEO community of two more places we need to use the nofollow attribute and Google Now personalised approach will be used universally across search. It’s also a big week for … Read more
Carrying out effective search engine optimisation (SEO) for a site in one country can be challenging enough, and so it shouldn’t be surprising that successful international SEO efforts require attention to a host of additional considerations. … Read more
This week’s digital marketing news round up is another Google-tastic edition, covering everything from more guidance on manual actions to the introduction of in-depth articles. Read on to find out what’s been happening in the world of search marketing … Read more