Internet Marketing.

This week has seen a number of notable occurrences in the digital marketing world, as well as a bumper selection of industry-appropriate pranks to get it off to a flying start. Search engines jump on April Fools’ Day (again) April Fools’ Day is… Read more

For many years cost per thousand (CPM) pricing has been the main buying model for premium display advertising space. CPM allows publishers to generate revenue based on volume, and allows advertisers to pay for impressions at a fixed price per thousand…. Read more

Just in case you’ve been too busy chomping chocolate eggs over the past week to keep up, here’s a summary of the most significant digital marketing news stories. Previously referred to as the ‘Search News Round Up’, the items discussed within… Read more

Earlier this week (Wednesday 20 March 2013), Fresh Egg’s SEO consultant, Tony Goldstone, and business development manager, Joanna Ross, attended Econsultancy’s Digital Cream event, held at the Emirates Stadium in London. The day focused around SEO… Read more

It is no secret that you can drive traffic to your website using search engine optimisation, pay-per-click, display advertising, email, affiliate marketing, social media, video and so on. These channels allow you to pay, albeit in various ways, to increase… Read more

Responsive web design (or RWD): it’s everywhere at the moment. Content may well be king, but the way in which that content is displayed to perfectly suit the device you’re viewing it on is getting pretty close to the top of the digital marketing agenda…. Read more

Adam D’Angelo, co-founder of Quora, believes the future of the internet is “creating more knowledge”. Question-and-  answer-based sociaL platform Quora went live in 2010 and has gained popularity, as well as critical acclaim, from the likes of… Read more

Throughout 2012, Fresh Egg has produced and published a number of informative ebooks as part of a digital marketing series incorporating the disciplines of social media, SEO and content. For Christmas, we’ve collated the chapters into three special,… Read more

It’s been a week of overhauls and experimentation in the SEO sphere, with a number of the online world’s biggest players making changes that could prove to have a significant impact on search for years to come. Without further ado, then, let’s dive… Read more