Non-food ecommerce growth took a hit this December, according to new figures, as crowds flocked online to bag a Black Friday bargain displacing Christmas spend to November.
Retail sales figures from industry trade body the British Retail … Read more
Digital marketing best practice is a constantly shifting foundation, on which you might think it would be difficult to build a stable brand – but that’s not the case.
By monitoring rising trends and being prepared to adapt, your … Read more
Consumers are becoming numb to advertising, and traditional interruptive marketing methods are becoming less effective. Buying behaviour is evolving, making it essential to adapt the way that we reach our customers. The customer journey is now … Read more
What sort of reader are you? It may seem like a ridiculous question, but think about it:
Are you pouring over every word?
Are you scanning the sentences?
Have you already moved onto the next section?
The answers to these seemingly … Read more
On Thursday 29 and Friday 30 May 2014, three members of the Fresh Egg team headed up to London to attend Which Test Won? The Live Event – a two day conference all about A/B testing, multivariate testing and personalisation.
Digital marketing … Read more
Search agencies are coming of age, and the enlightened have re-formed themselves as integrated digital marketing agencies. But what does this mean for agency/client relationships and how the two choose to work together?
The wake-up call for … Read more
On Thursday 24 April 2014, 15 of the Fresh Egg team headed to the Brighton Dome for the latest instalment of the twice yearly SEO and digital marketing conference BrightonSEO.
As one of the exhibitors, Fresh Egg had its own stand – and … Read more
Google announced Universal Analytics, the next generation of Google Analytics, back in October 2012 and it was then released as public beta in March 2013. Now Google has just announced that Universal Analytics is out of beta via the official Google … Read more
Recently, Fresh Egg’s paid search team carried out a Google AdWords paid advertising campaign overhaul for Wineware.co.uk, one of the leading wine accessory suppliers in the UK.
With some careful analysis, rigorous testing, and clever … Read more
Recently, Fresh Egg delivered a number of training sessions to members of one of our Australian client’s blogging and social team.
The three bespoke training sessions were delivered by members of Fresh Egg UK’s content and social … Read more