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If Content is King, Planning is Queen

29th June 2012

If Content is King, Planning is Queen

  Picture the scene. It’s that time of the week again; the call goes out, “we need something for the blog, today! What can we write about?” resulting in a scramble to find a volunteer writer, think of a good idea, write the post and have it… Read more

Audience segmentation

31st May 2012

Audience segmentation

The previous post in this performance measurement and optimisation series involved mapping our identified business objectives to relevant metrics that can be measured and eventually optimised to improve online performance. As mentioned towards the end… Read more

BrightonSEO presentation slides: Beyond the last click

21st September 2011

BrightonSEO presentation slides: Beyond the last click

Apologies for the delay in getting these up on the blog, but below are the slides, video (thanks to Silicon Beach Training) and transcript from my recent BrightonSEO presentation:- Beyond the last click: Finding hidden SEO value with Multi-Channel Funnels…. Read more

Where Can You Find A New Job In The Fast Paced World Of SEO?

16th September 2011

Where Can You Find A New Job In The Fast Paced World Of SEO?

When we moved into our new offices in the heart of Worthing the first thing we noticed, well, it was unavoidable really, there were acres of room and when you compare the space to the office we came from… It was like releasing battery chickens into… Read more

Nielsen develops ratings system for Facebook

9th August 2011

Nielsen develops ratings system for Facebook

Companies will soon be able to buy advertising space on Facebook with a ratings system commonly used in TV and print. Marketers currently buy adverts based on click-through rates and page impressions, but The Nielsen Co. will offer a new ratings service… Read more

Rooting for Google Plus?

6th July 2011

Rooting for Google Plus?

After dipping their toes into the social media sphere and running away with first degree burns, Google have finally taken the leap with Google Plus. Although people are criticising both Google’s timing and the slow roll-out, I’d argue that their timing… Read more