Internet Marketing.

An update on my previous blog post about whether you’d want to pay Newscorp for news..    Maybe it’s because I’m essentially a news junkie that I said I would happily pay,  but now we have some hard data about how many heads are actually being… Read more

Once you have your onsite copy optimised to perfection your SEO is reliant on your offsite operations, I think we all understand that now. So you’re spinning and writing guest blogs and you might even have a few secret tricks you don’t really want… Read more

Striding in from the pavilion to take his place at the crease is Ben Duncan.   Ben describes himself as an easy going Aussie who likes a beer and good time, but loves nothing more than watching the boys in the baggy green beat the blue caps! We prefer… Read more

Dan Cash has joined the ever growing Fresh Egg SEO copywriting team following a six week internship.   After giving up on financial research and returning from a brief stint in Stockholm (we didn’t ask!), Dan decided that, rather than get a real job,… Read more

Writing SEO copy, or indeed any piece of copy for any medium,  is a mixture of art, application and science. The myth is that Ad Agency copywriters get stoned or bevved up all day and wait for a moment of genius to come unbidden as the gentle muse settles… Read more

Nick Morley has joined Fresh Egg as our Services Director to continue the process of greater co-ordination among account teams and implementing measures to ensure we keep on delivering great SEO results for a growing portfolio of blue chip account wins…. Read more

Why So Much Fuss About Google Instant? Since Google Instant was launched on the 8th of September 2010, opinions vary about its impact on SEO and PPC alike. Some SEOs proclaimed “SEO is dead” while others more optimistic ones see it as an opportunity… Read more

News that the Advertising Standards Agency (ASA) will be given powers to regulate internet advertising from March 2011 was something of a surprise and also opens a massive can of worms across the entire internet. It isn’t yet clear how they intend to… Read more

It’s a question I’m often asked.  How many keywords or keyphrases should a web page ideally contain?  Here are my thoughts… What is a keyword/keyphrase? Essentially they are the words or phrases that the user employs (i.e. types into the search… Read more