The Fresh Egg blog
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The judging process for the New Media Age Effectiveness Awards 2009 has now been completed and we’re delighted to announce that the judging panel has chosen to shortlist Fresh Egg’s CallTrack ID in the Special Award for Technological Innovation category...
The Fresh Egg team spent several months working with a telecoms provider to develop the application that enables call tracking from your website fully integrated with Google Analytics. Now we can track email enquiries, e-commerce sales and telephone calls, accurately identifying the referrer source for those telephone calls and relating them back to the online marketing activity and allowing us to adjust target keywords to pursue most profitable terms.
Every year since 1997, the New Media Age Effectiveness Awards have recognised the best work in interactive media. Work that has delivered the most impressive results and outstanding return on investment. These awards are unquestionably the most prestigious accolades in the industry, and getting as far as being shortlisted is an achievement in itself!
We’ll know how much further we’ve progressed when the winners are announced at the 2009 awards ceremony and dinner that takes place at the Grosvenor House Hotel, Park Lane, London, on Thursday 25th June.