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Kelvin Newman Talks at Latest Fresh Egg Community Event

Marketing and communications coordinator

On Thursday 16 August, Kelvin Newman presented “How to build the links that Google will love you having and you'll enjoy building” to an intimate audience at Fresh Egg HQ as part of our ongoing community events programme.

The early evening session was more than an hour long and was perfectly adapted to the level of audience in the room.   The slides and presentation were really engaging and very on topic with recent Google algorithm changes.

The session was very well received and included a stack of great take aways, including:

  • A short history of link building
  • A process for content marketing, including discussion around tribes, a hook, engaging content, marketing and evaluation.  Kelvin shared a practical example project that followed this process
  • Twelve tools to help with keyword research and content generation ideas

The slides may be available upon request from Kelvin directly, however he is intending to re-run this presentation in the near future so please get in touch with us/him if you are interested in attending this presentation.

 



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