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Adam sent me a great picture this morning;
In an impressive display of advanced link-building techniques, an employee's child has built this incredibly accurate representation of the Fresh Egg 'bricks and mortar' - using nothing but bricks.
The well-known Lego content management system is still providing amazing parental ROI - as long as the little builder isn't working on a Pay-per-click model.
Lego. A metaphor for everything?