Link-building.

The internet flowers ‘scandal’ provoked moral outrage back in March, when it emerged that certain well-known US flower companies had paid for black hat SEO techniques (gasp!) to increase their revenue in the lead up to Mother’s day, and stood accused… Read more

Adam sent me a great picture this morning; In an impressive display of advanced link-building techniques, an employee’s child has built this incredibly accurate representation of the Fresh Egg ‘bricks and mortar’ – using nothing… Read more

  Reach 10 million Twitter followers in just 4 simple steps For all you SEO’s looking to propel yourself or your clients into the social media stratosphere, here is the ultimate strategy. Finally, proof that a career focus on “music, art,… Read more

I wasn’t even remotely interested in Twitter when it first arrived a mere five years ago. I was a student then and it was just another means for people to tell me what they were eating for lunch or what they thought of the family on Jeremy Kyle that… Read more

The BBC has confirmed that 360 staff in its online operation will lose their jobs as the budget is cut by 25%.  In addition, they pledge to meet with commercial rivals regularly, increase links to external sites and halve the number of top level domains… Read more

Following her whirlwind Fresh Egg internship, we thought that  Ella McConnell was good enough to be offered a full time position with us.    However, refusing to be tempted away from mounting debt and late nights just yet, she recklessly insisted on… Read more

Advertorial is the next stage on from editorial features and press releases. It’s either an advert or an editorial yet it has many of the features of both, hence the name. Back in the old days of last year when all this was fields and the internet was… Read more

You’ve mastered the press release, you’ve seen them get published either in whole with some edits or in part with some credits, you’ve made some quality contacts but now you need something that more visitors attracts.        … Read more

Once you have your onsite copy optimised to perfection your SEO is reliant on your offsite operations, I think we all understand that now. So you’re spinning and writing guest blogs and you might even have a few secret tricks you don’t really want… Read more