Search Engine Optimisation (SEO).

Just in case you’ve been too busy chomping chocolate eggs over the past week to keep up, here’s a summary of the most significant digital marketing news stories. Previously referred to as the ‘Search News Round Up’, the items discussed within… Read more

In this week’s Search News Round Up, four of Google’s most formidable algorithmic tweaks vie for your attention. Read on to find out how you may be affected this week. Study reveals Google’s Penguin updates getting stricter North American internet… Read more

Earlier this week (Wednesday 20 March 2013), Fresh Egg’s SEO consultant, Tony Goldstone, and business development manager, Joanna Ross, attended Econsultancy’s Digital Cream event, held at the Emirates Stadium in London. The day focused around SEO… Read more

It is no secret that you can drive traffic to your website using search engine optimisation, pay-per-click, display advertising, email, affiliate marketing, social media, video and so on. These channels allow you to pay, albeit in various ways, to increase… Read more

Check out the latest news from the world of search in this week’s Search News Round Up. Poorly reviewed merchant? Google may drop your rankings later this year At the ‘How to Rank Better in Google and Bing’ SMX West conference, Google’s head of… Read more

Responsive web design (or RWD): it’s everywhere at the moment. Content may well be king, but the way in which that content is displayed to perfectly suit the device you’re viewing it on is getting pretty close to the top of the digital marketing agenda…. Read more

Traffic from Google Image Search drops dramatically since redesign Just over a month ago Google released its redesign of Image Search and mentioned that in Google’s own tests, they had seen “a net increase in the average click-through rate to the… Read more

I read with interest a recent article by the New York Times, explaining how Netflix is using data from its user base to make decisions about what content to show, and more importantly what content to produce. While the use of data as a way to pre-empt… Read more

This week, it’s a 4:1 ratio of Google to Bing news. We’ve got thrills, spills, spam battles, unannounced Penguin updates (possibly), new XML sitemaps and so much more. Welcome to the Search News Round Up! Google fights fake online reviews Worried… Read more