Search Engine Optimisation (SEO).
Digital Marketing Institute interviews Fresh Egg Head of Search
1st September 2011
Our friends at Digital Marketing Institute have published an interview with Fresh Egg’s Head of Search Tony Goldstone. The interview covers a wide range of interesting SEO topics including ideal file sizes, use of javascript for SEO, how long a… Read more
5 months ago by Paul
Google adding search to G+, and Google+ data in new Realtime Search?
9th August 2011
Google plans to include data from Google+ and other social networking websites when it reinstates its Realtime Search feature. The search giant is “actively working” on restoring Realtime Search, Google Fellow Amit Singhal told a search… Read more
6 months ago by Gez
Nielsen develops ratings system for Facebook
9th August 2011
Companies will soon be able to buy advertising space on Facebook with a ratings system commonly used in TV and print. Marketers currently buy adverts based on click-through rates and page impressions, but The Nielsen Co. will offer a new ratings serv… Read more
6 months ago by Gez
Rooting for Google Plus?
6th July 2011
After dipping their toes into the social media sphere and running away with first degree burns, Google have finally taken the leap with Google Plus. Although people are criticising both Google’s timing and the slow roll-out, I’d argue that their … Read more
7 months ago by Gez
Gaming Google: Fagin’s Flowers, JC’s Penneys and the Sacred Cows of SEO
5th July 2011
The internet flowers ‘scandal’ provoked moral outrage back in March, when it emerged that certain well-known US flower companies had paid for black hat SEO techniques (gasp!) to increase their revenue in the lead up to Mother’s day, and stood a… Read more
7 months ago by Gez
Filter Bubbles = Sheltered Lives?
4th July 2011
As search engines, mail programs, news feeds and social media streams become increasingly personalised, users are missing out on potentially important information and living increasingly sheltered online lives. For internet marketers and SEO it’s a… Read more
7 months ago by Gez
The Fresh Egg Office 2011 – How to Build a Great Agency Piece by Piece
13th June 2011
Adam sent me a great picture this morning; In an impressive display of advanced link-building techniques, an employee’s child has built this incredibly accurate representation of the Fresh Egg ‘bricks and mortar’ – using nothi… Read more
7 months ago by Gez
Google Launches +1 Offensive on the Social Front, But Have They Put 1 + 1 Together?
9th June 2011
If you haven’t clicked the Google +1 button yet, chances are you will soon. Google has used its huge reach to ensure that web publishers worldwide were ready for their new social metric. Whether users embrace it or not, and as with anything Google,… Read more
8 months ago by Gez
