Search Engine Optimisation (SEO).

So, “what’s been going on in the world of SEO over the last week?” we hear you cry. There’s no need for the SEO news-hungry to fear, Fresh Egg’s Search News Round Up is here. That’s enough rhyming for one day: on with the news… Google Panda… Read more

Throughout 2012, Fresh Egg has produced and published a number of informative ebooks as part of a digital marketing series incorporating the disciplines of social media, SEO and content. For Christmas, we’ve collated the chapters into three special,… Read more

December heralded the festive hint of Christmas to Fresh Egg with a delightful change of weather from rain to very, very cold rain. In the business world our favourite search engine got fed up with other people playing with its toys and possibly found… Read more

It’s been a week of overhauls and experimentation in the SEO sphere, with a number of the online world’s biggest players making changes that could prove to have a significant impact on search for years to come. Without further ado, then, let’s dive… Read more

November saw not one, but two Panda releases from Google, plus an unspecified update that wasn’t a Panda iteration but must have looked a little bit like one as it caused a noticeable shake-up in SERPs (a Raccoon, perhaps?). Matt Cutts provided some… Read more

After weeks of greedily keeping the SEO news to ourselves, we’ve invested in an extra bank of typewriters and generously offered a new home to a team of unemployed monkeys in order to bring you the Search Engine Optimisation news of the week. Read on… Read more

October saw a major feature release from Google that helped some, but didn’t prove a panacea to others. More erosion of search data was noted, with increasing amounts of organic traffic hidden from view by secure search and a host of updates to… Read more

Google+ launched Ripples over a year ago, so it’s not exactly a new feature. However, many people are yet to discover it, and probably even less people have realised how the can use Ripples for SEO. Here’s our quick guide to what Ripples is and the… Read more

September saw another Google update that was quietly mentioned as a casual aside before going on to have some significant effects on the search landscape: the possible return of a much-maligned search entity and the big two scrapping in the press and… Read more