The Fresh Egg blog
Latest digital marketing news
This week’s Digital Marketing News Round Up sees a lot of items pertaining to Google and its various tools as well as new features in Bing Webmaster Tools.
Let the news commence!
On 26 April last month, Bing announced the launch of both malware re-evaluation and geotargeting tools in Bing Webmaster Tools. This is great as far as SEO is concerned as it gives more control to webmasters. This will allow them to more easily maintain a healthy website as well as target location-specific users on a far more granular level than was previously possible.
The malware evaluation tool helps discern whether or not your site contains malware, while also allowing you to submit and track malware re-evaluation requests. If Bing detects a site is serving malware or other harmful elements (unwillingly or otherwise), it warns users that visiting said site could be dangerous while also sending a malware alert message to the site’s webmaster. Expanding on the information previously available in the crawl information tool, the malware tool provides further information on the nature of the issue as well as allowing webmasters to submit and track a malware re-evaluation request once this has (hopefully) been fixed.
Geotargeting allows you to provide Bing with information about the intended audience for a site, or a specific section of that site, by defining these with a specific country affinity within a single view and account. Sites can also be geotargeted on multiple additional levels:
As a note, the order of preference for when multiple geotargeting rules apply is given by Bing is as follows: page > folder > subdomain > domain.
You can monitor how many of your website visitors are converting – and against which goals – in real-time. According to the Google Analytics blog, this feature can be used to track live performance data on newsletters, ad campaigns or even TV commercials.
Although the first launch is currently limited to URL-based goals exclusively (meaning that computed goals such as time on site or pages/visit are not yet included), the post by Google Analytics products manager Linus Chou certainly seems to suggest that these features are almost certainly going to make an appearance in the future.
You can read the entire announcement post here.
Matt Cutts is clearly frustrated with the large number of SEOs who seem to be reacting to Google patenting news and updates as if they were “golden truths”.
In his latest video about SEO misconceptions, Cutts said: “just because Google has a search quality or ranking patent, it does not mean that the patent was or is currently part of the algorithm.”
Is Matt Cutts dismissing the significance of Google’s patents all a cunning ruse? What do you think?
New sitelinks for local pages are appearing in Google SERPs, putting increasing pressure on brands to ensure they have dedicated landing pages on their site for each of the locations they operate from.
With this in mind, here are a few tips for making location pages appear as sitelinks in SERPs from Blumenthals.com:
Visit us again on Monday for the latest dose of weekly digital marketing news.
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