The Fresh Egg blog
Latest digital marketing news
There's a lot said and a lot written in and around the world of SEO; some wise, some insightful, and some downright daft. Each month, Fresh Egg will pluck out a few choice nuggets from the past month to save you from wading through a mass of information.
"Google noted that it already has all that data, but it’s now integrating that information across products. It’s a change in how Google will use the data not what it collects. In other words, Google already knows more about you than your wife."
Steve Jones, SEO Engineer at Fresh Egg, says, "Microsoft has been especially critical of the recent policy change announcement, but has maintained for years this is what it wishes to do with user data across MS-owned web properties for Ad Centre. Ultimately Google is a business and one that runs on ads. It will monetise wherever it can and the key driver for this is user data for targeting. If you are concerned about your data, opt out, use a proxy service to protect your identity or seek out alternative services that don’t require disclosure – but look long and hard at the EULA as you’ll find similar policies across many other companies."
WebMarketing Group [source], on upcoming legislation concerning data collection...
“With the upcoming necessity to accept cookies when surfing the web, many sites could take a big hit in 2012 as they struggle to record data from users who don’t opt in. As well as ecommerce businesses taking a big hit on user data, this could have serious implication for SEOs as less and less data is available.”
Steve Jones of Fresh Egg says, "This pushes more responsibility on the company to provide a good experience for the web user. There are certain sites I will trust with my data and preferences as I know I will receive useful information from them – not be bombarded with ill-targeted marketing spam. It’s one thing to harvest user data as they view your site, another to prompt the user in parting with information in return for services and added value: getting this trusted step will mark out the truly great websites which have a loyal and responsive customer base."
Robert Kyncl, YouTube [source], on the ever-increasing popularity of video content...
"Online video will soon be 90% of online traffic."
Steve Jones of Fresh Egg says, "I’d question the intention of 90% of all searches being video-orientated across the board (although it’s probably true in some subjects). With the technology to produce and edit your own content becoming cheaper and simpler, the raw pool of video material is only going to get larger – what’s needed is a more intelligent and reliable method of searching and ranking video content."
Rand Fishkin, SEOMoz [source], on Search Plus Your World...
"It's my opinion that if SPYW continues to roll out to all logged-in Google users and Google stays as aggressive as it's been in the last 10 days with pushing Google+ for even logged-out users, the service will become a necessity for search and social marketers."
Steve Jones of Fresh Egg says, "For this to ring true, Google needs to provide a social offering that has proven as popular as its main specialisation of search. Traditionally, Google’s social offerings have fallen flat with the only uptake being SEOs, businesses and Google staff. It needs to do something significantly better than a service such as Facebook at the same time as the existing platforms to lose popularity in order for a critical mass to switch. Otherwise, the personalised search is going to be guesswork and lead to a reduction in user satisfaction with Google’s core product."
Danny Sullivan, Search Engine Land [source], on giving SEOs the power to do good...
"Google, in particular, has made much of wanting people to report spam found in its search results. If it really wants that type of help, then it needs to ensure SEOs have better tools to diagnose the spam. That means providing link data for any URL, along with anchor text reporting."
Steve Jones of Fresh Egg says, "Google provides clear advice on producing good quality content which it can find and process easily, other than that it really doesn’t care about SEOs. Google wants to monetise that web information and isn’t going to assist third parties in making a dollar it doesn’t get a percentage from. Conversely, the line between good content and spam isn’t difficult to draw- should Google need to spell it out for everyone?"
Mike Essex, Koozai [source], on cleaning up search results...
"I recommend blocking any website that you dislike. If you go to a website and hit the back button, it says “block all results from this webpage.” Click that. If nothing else, your web results will improve on a personal level. But I hope that Google starts to use this data and to realise that if 100 people block a website, it’s probably not very good content."
Steve Jones of Fresh Egg says, "Google has admitted this data is used to correlate updates, not as the basis for a quality refinement on its own: the system is way too open for misuse for it to be taken as a ranking signal in isolation. Google generally only does something when its advertising is threatened or there’s an embarrassing story about search manipulation in the mainstream media. However, for tailoring your personalised results, why not?"
John Battelle, Searchblog [source], on the need for web giants to collaborate...
“The unwillingness of Facebook and Google to share a public commons when it comes to the intersection of search and social is corrosive to the connective tissue of our shared culture.”
Steve Jones of Fresh Egg says, "I think it’s good that there is competition. “GoogleFace” as a theoretical conglomerate would be answerable to shareholders, it would not be in their interest to foster the spread or sharing of ideas, social niches or platforms in which they did not have a stake."