The Fresh Egg blog
Latest digital marketing news
It’s all go for Instagram at the moment. Last week they rolled out their app onto the Android platform and now this week, on a quiet Easter Monday, the news dropped that Facebook had bought the company for a cool $1bn!
The news broke fast and then the expected media furore kicked in, which included it being a lead story on Radio 1’s “Newsbeat” and coverage on the Channel 4 news.
26-year-old Kevin Systrom, CEO and co-founder , is set to receive an estimated $100m, while co-founder Mike Krieger will net a similar figure.
The $1bn spent by Facebook equates to $80m per Instagram employee (all 13 of them) and $33 for each of the 30m users of the app.
Since Monday there’s been a whole host of speculation from across the industry as to why Mark Zuckerberg decided to spend cash and precious Facebook shares on the two-year-ol d app. And there’s also been the expected backlash from many Instagram users who don’t like the thought of the world’s largest social network now having it’s mitts on their beloved photos.
Systrom set to reassure users on Instagram’s blog by stating: “The Instagram app will still be the same one you know and love.
“You’ll still have all the same people you follow and that follow you. You’ll still be able to share to other social networks. And you’ll still have all the other features that make the app so fun and unique.
“We’re psyched to be joining Facebook and are excited to build a better Instagram for everyone.”
Zuckerberg has also given assurance that the team at Instagram will operate as a separate company, yet he will support them with “Facebook’s strong engineering team and infrastructure”.
With Facebook recently rolling out a photo update that made images display in high-resolution and up to four times larger, it will be interesting to see exactly what happens next…
Today sees the now legendary event Brighton SEO take place in, well, Brighton of course! Whilst not a social media event, it’s still considered an important occasion for all involved in the digital marketing industry and worthy of a mention here.
The event first started a couple of years ago as an extension of a regular meet-up of SEOs in a Brighton Pub. Now it has grown to become one of the most popular natural search conferences in the UK. And this is reflected in the fact that tickets for the free event were all gone within 13 minutes of going online!
The agenda is jam-packed with a whole host of speakers looking to engage with the one thousand-strong audience that will assemble at the Brighton Dome. The topics are largely SEO-related naturally, but are varied with titles such as “It’s only words. Working with Content Strategy” and “How to launch or re-launch a brand or product online effectively”.
It certainly promises to be an educational and thought-provoking event, especially judging by the buzz on Twitter over the last few weeks from attendees and those who missed out on tickets.
Fresh Egg is proud to be a headline sponsor of Brighton SEO. We’ll be tweeting live from the event (if the Wi-Fi can cope with 1,000 people!), using the hash tags of #freshegg and #brightonseo, so make sure you follow us. Plus we’ll be posting up our reviews of the event so keep checking this blog.
Image credit: Site Visibility
James Cameron’s epic 1997 romantic-disaster movie ‘Titanic’ is back on the silver screen with a 3D conversion that’s hoping to bring back cinema audiences in their droves.
But this week’s viral video is the most excellent “Titanic SUPER 3D”, a clever spoof from YouTube comedy group PistolShrimps that shows just how real 3D can be with “new motion feel technology”.
It combines Cameron’s original with a mash-up of influences from directors George Lucas, Michael Bay and J.J. Abrahams to create an epic re-telling that’s clocked close to 8m views on YouTube alone.
Stormtroopers on the Titanic? And why not!
It’s all about Instagram this week, so it makes sense to honour it with our infographic slot.
And this one is a beauty. It’s been created by the designers at Visual.ly and is called “Instagram: The timeline. From zero to a billion in 17 months of exposure”.
Using the classic Instagram style, it shows how the company went from raising $500,000 in March 2010 for Burbn (Instagram’s original name), to this week when it was acquired by Facebook for $1bn.