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Friday Social Round Up: #LinkedIn and #Twitter Break Up, More #Facebook Updates

#FSRU Video 4

Watch us discuss this week’s social round up topics and more! Join the conversation on Twitter using #FSRU. The FSRU is also available to download as a podcast.

Here are the two links Paul and I mentioned in the video.

Grandma Hilda

Evolution of F1 cars

LinkedIn and Twitter break up

As of last Friday you can no longer post updates to LinkedIn from Twitter. This marks the end of the two year relationship between the platforms and appears to be the result of Twitter clamping down on developers who use their API.

In an update on the LinkedIn Blog, Ryan Roslansky, head of content, wrote:

“Consistent with Twitter’s evolving platform efforts, Tweets will no longer be displayed on LinkedIn starting later today. We know many of you value Twitter as an additional way to broadcast professional content beyond your LinkedIn connections. Moving forward, you will still be able to share your updates with your Twitter audience by posting them on LinkedIn.”

Just before the LinkedIn post went live, director of product at Twitter Michael Sippey posted following on their developers’ blog:

“Ultimately, we want to make sure that the Twitter experience is straightforward and easy to understand – whether you’re on Twitter.com or elsewhere on the web.”

These efforts highlight the increasing importance of us providing the core Twitter consumption experience through a consistent set of products and tools. Back in March 2011, my colleague Ryan Sarver said that developers should not “build client apps that mimic or reproduce the mainstream Twitter consumer client experience.” That guidance continues to apply as much as ever today.

Related to that, we’ve already begun to more thoroughly enforce our developer rules of the road with partners – for example with branding – and in the coming weeks we will be introducing stricter guidelines on how the Twitter API is used.

This is just one of many recent Twitter changes that have ruffled peoples feathers. Twitter’s logo usage guideline has also been enforced, abolishing the use of the Twitter T logo as well as dictating how the logo has to be displayed in advertising and marketing material.

More Facebook updates

Yes, I know: more Facebook updates. I think the first thing to mention is that Facebook now supports gay marriage, with same sex icons having been added to timeline. I wonder if this means that all the homophobic users who are boycotting Oreo will now delete their Facebook profiles!

Other Facebook updates include a change to how page insights are reported. The reach now combines both desktop and mobile, and will also load fewer organic stories on a page to give a more accurate impression figure as impressions will only be counted if a post is loaded. This means that older updates will stop getting impressions just because they have appeared on a page.

Facebook have also updated their Page name policy. Previously, Page names had to be grammatically correct and were not allowed to have all capitals unless the name was an acronym. Now they will accept other capitalisation styles if:

A. The Page admin can provide documentation of their branding guidelines

B. There is consistent use of the name on their website

Finally, Facebook are also allowing users and Pages to change their vanity URLs, but this will only be allowed to be done once.

Twitter highlights government requests

Twitter has released its first transparency report. Posted on the Twitter blog by Jeremy Kessel, the primary goal of the report was to shed more light on:

  • Government requests received for user information
  • Government requests received to withhold content
  • DMCA takedown notices received from copyright holders

As well as providing this information, Twitter have also released insights into how they have responded to these requests. The report reveals that they have received more of these requests in the first half of 2012 than they did throughout the whole of 2011.

Google+ History

Google + History will allow users to post past statuses, updates and pictures from other social platforms into their Google+ feed. These will appear in tiles that will be called ‘moments’. I think it’s fair to say that Facebook won’t be one of the participating third party platforms, especially considering the similarity between moments and life events. It has been reported that both Foursquare and Twitter are on board, but are you that bothered? Are you really going to spend time adding past check ins or tweets to your Google+?

Viral video

This week’s viral video was made by TR7 Productions, who are based in Newquay. They made it in 24 hours in order to advertise science and nature channel Eden.

Infographic time

This infographic shows how women and men use the social web differently.



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