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The Queen is no stranger to social media; last July the Queen launched her twitter account, with a YouTube channel coming a few months later. Now HRH has decided to add a Flickr account to the list, under the name The British Monarchy.
Hundreds of images have been uploaded across 30 sets; with the Latest News and Diary set containing 226 photos alone. It's extremely rare for the Monarchy to release so many images to the public, in such an accessible way, in such a short amount of time. In fact I can't think of a comparable instance, particularly given the range of the photography. There are photos ranging from highly publicised military and public events, historical moments, political summits and many more personal photos of the Royal Family when they were younger.
Although the Flickr account was set up in March, the last few days have seen a flurry of uploads from the Royal, with thousands of photo views across their profile. As you'd probably expect, her other social media channels are also extremely popular, with her YouTube channel receiving 2,635,569 channel views and 9,108,319 total upload views.
Her Twitter channel (@BritishMonarchy) has an impressive 51,725 followers, which is more impressive when you consider the Queen must be of the opinion 'one does not follow', as she's following exactly zero people.
Interestingly enough, the Queen has chosen not to open a Facebook account. Perhaps the issues surrounding data privacy scared her off, or maybe she just feels it's a little below her. Can you imagine poking the Queen? Exactly my point.
It's just another sign of the value placed on social media by those looking to engage with the public on a mass scale. If you can get your social media campaign right, it can have a hugely beneficial impact (see the Old Spice post). As you'd expect then, getting it wrong can be hugely detrimental, as Coca Cola found out with their Dr Pepper campaign on Facebook. Dr Pepper ran a competition where users gave over control of their Facebook status update, where lightly embarrassing messages would be posted. The publicity stunt backfired however when a 14 year old girl had a message related to a famous pornographic film posted on her profile. The message, reading 'Just watched two girls and one cup, made me feel hungry!' prompted the young girl to search for the film, as she didn't understand the reference. With a huge amount of bad publicity and one extremely upset parent, Coca Cola have pulled the campaign and are said to be considering dropping the ad firm responsible.