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Friday Social Round Up: Facebook Launches Hashtags, Google+ Dashboard for Businesses, Vine Beats Instagram in Twitter Shares and Twitter Provides Free Analytics for All

After the said it wants to provide context to users’ posts. Greg Lindley, product manager at Facebook said:

To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook.

Users will be able to click a hashtag to see a stream of related posts, similar to Twitter. There will also be the ability to search for specific hashtags from the search bar, click on hashtags that originate from other services like Instagram, and compose posts directly from the hashtag feed.

Facebook has said you will still be able to control who does and doesn’t see your posts that contain hashtags.

This is part of a wider campaign to publicise information and encourage wider engagement on Facebook, with Lindley adding that over the next few months trending hashtags and deeper insights will also be rolled out.

What do you think of hashtags on Facebook? Let us know in the comments at the bottom of the post.

#facebook logo

Image source: digitaltrends.com

Google+ Dashboard for businesses

On Monday 10 June, Google+ launched a new dashboard for Google+ businesses and page owners. This will provide a single dashboard to manage all activities across Google’s platforms, products and tools.

The dashboard will include management of standard Google+ actions, Google Maps and Search, as well as the ability to manage campaigns on AdWords Express and Google Offers.

Local business owners will also have the option to gain further insights that include the top searches for their business and top locations requesting driving directions to their stores, which could influence their ads. The dashboard will also display a set of basic performance stats about the business’ Google+ accounts.

Google+ dashboard screenshot

Image source: plus.google.com/u/0/+PavniDiwanji

Vine passes Instagram in Twitter shares

Last Friday’s Topsy Analytics, there were about 2.37 million links to Vine shared on Twitter over a 24hour period, compared to around 2.14 million links to Instagram in the same 24 hours.

This is exciting and a major milestone for Vine, as it is the first time Instagram has been surpassed by Vine since it was launched by Twitter in January. There is no doubt that the recent surge in popularity is down to the launch of the app on Android on Monday 3 June.

The popularity of Vine is also seeing brands experiment with it more and more, with some creative results. Check out this recent Vine from Lynx.

Twitter provides free analytics for all

Twitter now provides you some metrics and analytics for the performance of your tweets via its Ads dashboard.

The new free analytics dashboard allows anyone to see the performance of their tweets. Performance metrics include number of favourites, retweets, replies and clicks each has received and they can be sorted by ‘best’, ‘good’, or ‘all’ for at-a-glance ranking of tweet performance.

This feature is part of the Ads dashboard, which anyone with a Twitter account can log into, however, you can’t access it directly via Twitter.com; instead you need to visit Ads.twitter.com. This could be a decision to encourage more people to be aware of and use the Ads platform.

Twitter ads dashboard analytics screenshot

Image source: ads.twitter.com

Infographic time

This week’s infographic is that of the interactive, HTML 5 variety. 13 Reasons Why Your Brain Craves Infographics from NeoMam looks at why and how visual information can get better reach among your audience.

13 Reasons Why Your Brain Craves Infographics

13 Reasons Why Your Brain Craves Infographics [Infographic] by the team at NeoMam

Want to explore how Fresh Egg’s social media experts could benefit your business? Get in contact with us today. 



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