The Fresh Egg blog

Latest digital marketing news

Friday Social Round Up: Vine Reaches 40 Million Users, Twitter Adds Tweet Context, Zuckerberg Gets Hacked, and More

From the first murder charge resulting from Twitter evidence, to Facebook’s Mark Zuckerberg getting hacked, social media has featured heavily in this week’s news.

Here we take a look at these stories, as well as the latest Twitter update which makes it easier for users to get their news through the platform. This week’s infographic meanwhile is by Brandwatch, and it depicts how social media changed the world.

Vine reaches 40 million users

The Twitter-owned video app Vine has now acquired a total of 40 million users within its seven month lifespan. This is particularly impressive, especially considering the rapid rise in user count since June, when there were a reported 13 million registered accounts. This is welcome news for the app, which has received some stiff competition from Instagram in recent weeks, which launched its own rival video app.

Vine tweet announcing reaching 40 million followers

Twitter adds context to tweets

As of next week, Twitter will display the context and related headlines for tweets embedded elsewhere online. Twitter has long been a source for real-time news and this new feature will make it easier for users to get to the bottom of the stories behind trending themes and hashtags.

Twitter related context feature

Image source: blog.twitter.com

As Twitter states on its official blog: “[these new] embedded Tweets connect stories about a Tweet with the Tweet itself.”

First murder charge given due to social media activity

A US teenager has become the first ever person to be charged with murder as a result of his tweets being used as evidence. Cody Hall from California was originally charged with vehicular manslaughter (death by dangerous driving) but prosecutors decided to increase the charge to murder, in part because of his Twitter activity.

Hall’s tweets reportedly boasted of his love for speed and also referred to his car as a “death trap”.  The Tweets will be used as a crucial piece of evidence to differentiate between manslaughter and murder as Brian Welch of the Santa Clara county district attorney's office says:

The Twitter message will likely serve as a 'pre-offence e statement' not unlike an e-mail or handwritten note, to bolster the prosecution's theory of 'implied malice' required to prove a murder charge.

This case could set a precedent for the wider use of social media as evidence within trials, but also brings up the all-too-familiar debate surrounding privacy and social media.

Cody Hall

image source: businessinsider.com

Zuckerberg’s Facebook profile gets hacked

Facebook creator, Mark Zuckerberg, had his account hacked by a systems IT specialist from Palestine. Khalil Shreateh resorted to hacking Zuckerberg  (subsequently posting onto his wall) after his attempts to inform the Facebook security engineers of a glitch were ignored. Shreateh wrote "I [had] no other choice…after all the reports I sent to [the] Facebook team [were not followed up]."

zuckerberg hack

Image source: bbc.co.uk

The Facebook security team have admitted that they should have followed up Shreateh’s initial reports more carefully. However, the platform has refused to pay him the usual $500 dollar reward for pointing out a security issue because his actions violated Facebook’s Terms of Service.

Social stat of the week

57% of UK smartphone owners visit social networks every day on their phones

smart phone social media statistic

source: Our Mobile Planet

Infographic time

This infographic from Brandwatch shows how social media has changed the world:

Source:brandwatch.com

how social media changed the world infographic

Viral video of the week

This video from British Airways pitches man against plane in a race with surprising results…

If you would like to know more about how to market your business with social media, why not say hello to the Fresh Egg team?



Share this post


comments powered by Disqus