It can be hard for a business to get its message heard in a competitive marketplace. When it comes to raising awareness and promoting your brand and your product, there has never been a time where creativity has been needed so much.
But firstly how important is brand awareness? If you take Coca-Cola as an ... read the rest of "Brand Awareness – Creativity is Key"

Now the most popular energy drink on the market, Red Bull enjoys over 80% of the energy drinks market in the UK and many other European countries, and nearly 50% of the US market, but just how did Red Bull do it?
Gaining such a huge market share is no easy thing to do, particularly ... read the rest of "Red Bull – Brand Promotion at its Best"