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aga_5

A. G. A. Day At The Races

No Comments 01 July 2010

I’ve been learning and working in the design team here at Fresh Egg for a little over 9 months, fine tuning my design and development skills and getting great tips from the rest of the Fresh Egg web design team. I am always keen to learn something new, and so when our Head of Analytics [...]

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Pura Aventura – Rich Content

Great Content Can Produce Great Loyalty and Great Links

No Comments 14 October 2009

Information.  It’s the principal reason that people use the Internet.  Information or background is a search aim in itself and is also becoming a significant part of how people make a purchase decision.  The ease of comparison, the utility of simply switching between sites for differing information means that our route to purchase online is [...]

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tits feeding

SEO Copywriting using the I.O.P.P. Formula

No Comments 09 October 2009

I know that what Internet marketing is crying out for is yet another acronym.  So, here is my humble contribution.  From all the information and research I’ve seen, conversations with our SEO guys in-house here and general media articles, the acronym I.O.P.P. appears to be the reason most people surf the web.  What does it [...]

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I do not agree with what you have to say, but I’ll defend to the death your right to say it.

Search Engine Optimisation (SEO) Copywriting vs. Conventional Copywriting?

No Comments 09 October 2009

I’ve come across some interesting client views on SEO copywriting recently where the desired emphasis was on the appropriate tone of voice and correct corporate terminology – in other words everything you’d expect from “proper copywriting” in an ad agency for example. These considerations are still important for SEO copywriting.  Just like good offline content, [...]

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