Posts for content

Information.  It’s the principal reason that people use the Internet.  Information or background is a search aim in itself and is also becoming a significant part of how people make a purchase decision.  The ease of comparison, the utility of simply switching between sites for differing information means that our route to purchase online is [...]

I’ve come across some interesting client views on SEO copywriting recently where the desired emphasis was on the appropriate tone of voice and correct corporate terminology – in other words everything you’d expect from “proper copywriting” in an ad agency for example. These considerations are still important for SEO copywriting.  Just like good offline content, [...]