This is the first in a series of quick recaps to keep you up to date on the goings on at Search Engine Strategies London 2010.  Please note I am liveblogging much of this so excuse any grammatical mistakes!  You can also follow my updates on SES London by following me on Twitter.
Avinash Kaushik: Approaching ... read the rest of "Avinash Kaushik Keynote Speech at SES London 2010: A Recap"

After weeks of judging and another week of nail biting following our shortlisting, we’re delighted   to announce that Fresh Egg has triumphed in the 2009 Econsultancy Innovation Awards!
The judges, who included Econsultancy’s in-house internet fiends and an international panel of third party experts, felt that the standard of the 400 or so entries was ... read the rest of "We Win Econsultancy Innovation Award!"

Bet that got your attention one and all!! Yesterday, I had the pleasure of attending one of Google’s Seminars for Success hosted at Google Offices in London.  I also had the honour of meeting fellow GAAC, and analytics God - Justin Cutroni of EpikOne.com fame.
His favourite answer to questions is ‘you’re screwed!’ followed by a ... read the rest of "“You’re Screwed!”, Justin Cutroni"

We’re delighted to announce that Google has appointed Fresh Egg as a Google Analytics Authorized Consultant (GAAC) programme member following intense scrutiny of our credentials in analytics and consultancy.
You’ll now find us listed on Google’s GAAC site.  Achieving GAAC status is no mean feat, since at least two employees in the organisation must pass and ... read the rest of "We’re Expert in Using Google Analytics: Official!"

Ok.  So, Intelligence is the new and exciting feature of Google Analytics.  Fundamentally, the Google Analytics system has been updated so that it alerts us to any spikes, dips and anomolies beyond the norm of visitors to our site within its interface and by email (if requested).  But, what exactly can we do with this ... read the rest of "Google Analytics Intelligence - Monitor Cause and Effect of SEO Campaigns"

You may have noticed that Fresh Egg has published a White Paper (How to Track offline Telephone Leads in Google Analytics™).  This White Paper represents our desire to share our experience and methodologies in developing CallTrackID™ and contribute to improving and informing industry best practice.
You can download the White Paper here and I’d welcome any ... read the rest of "Sharing Best Practice for Call Tracking in Google Analytics White Paper"

Fresh Egg has developed a new conversion tracking application - CallTrackID - that enables telephone call tracking to be fully integrated with Google Analytics.
In addition to email enquiries and e-commerce sales, telephone calls can now also be tracked, accurately identifying the referrer source for those telephone calls and relating them back to the online marketing ... read the rest of "Integrated Telephone Call Tracking For Google Analytics"

Fresh Egg is Beta testing a new application that we have created to enable call tracking from your website, and it integrates with Google Analytics.
We have spent a lot of hard work and several months developing the application and working with a telecoms provider to make this happen.
It was the brainchild of Nikki (our SEO ... read the rest of "Call Tracking with Google Analytics"