If Content is King.

Throughout 2012, Fresh Egg has produced and published a number of informative ebooks as part of a digital marketing series incorporating the disciplines of social media, SEO and content. For Christmas, we’ve collated the chapters into three special,… Read more

If your roots are in traditional marketing you will recognise the acronym ‘PR’ as an abbreviation of ‘Public Relations’. However, if you’re reading this as an SEO, the term ‘PR’ will most probably mean something quite different … to do… Read more

Nearing the end of our ‘If Content is King’ series, readers may be worried that we’ve run out of ideas for further instalments. No need though: taxonomy is queen this month. But what is taxonomy, and have we scraped the bottom of our word barrel… Read more

With literally thousands of new websites launching each day, the internet is becoming increasingly crowded. As such, each site has more competition than ever before when it comes to recognition for coverage of news stories and debate-stirring topics,… Read more

Many of us take our capabilities for granted, with using the internet being as simple as opening a browser and typing in where you want to go. However, for a large proportion of internet users, it is necessary to utilise specialised methods and technology… Read more

Over recent months, this blog series has covered a range of topics and you may have noticed that the posts have been authored by several different Fresh Egg staffers. However, even though we have a number of authors on this blog, we take great pains to… Read more

Context: a person’s best friend or worst enemy, depending on how you look at it. Nowhere is this more the case than in the world of online content. Written a witty and well-thought out blog post about how skateboarding is the new way to get around town?… Read more

Since its momentous rise in the 1990s, many have cited the internet as the ultimate source for information. Endless petty disputes (such as ‘how many Star Trek movies have been made?’) have been swiftly settled with a simple smart phone Google search,… Read more

  Picture the scene. It’s that time of the week again; the call goes out, “we need something for the blog, today! What can we write about?” resulting in a scramble to find a volunteer writer, think of a good idea, write the post and have it… Read more