Information.  It’s the principal reason that people use the Internet.  Information or background is a search aim in itself and is also becoming a significant part of how people make a purchase decision.  The ease of comparison, the utility of simply switching between sites for differing information means that our route to purchase online is ... read the rest of "Great Content Can Produce Great Loyalty and Great Links"

The Workshop, on Friday September 4th at the Magic Circle Headquarters, London was nothing short of a roaring success.  Thanks to everyone who attended and we hope you found it worthwhile.  All in all, this was probably one of the most successful, enjoyable and informative events we here at Fresh Egg have ever organised.  ... read the rest of "Internet Marketing In a Recession"

We’re delighted to announce that Tim Aldiss has taken on a full time position here at Fresh Egg as Director of Strategy and Communications. Amongst a number of tasks Tim will be focusing on is the sharing of knowledge amongst all our staff and our partners across the different services that Fresh Egg supports.

Tim ... read the rest of "Sharing the Passion With Tim"

We are delighted to welcome Claire Stokoe who joins the Fresh Egg team today from Brighton-based agency Leapfrogg.    Claire is more than just another engineer to support the SEO team.   In effect, we’ve spawned a completely new role which involves progressing Social Media services within Fresh Egg to the obvious benefit the ongoing SEO activity.  ... read the rest of "Claire Makes the Leap to Fresh Egg"

Say Hi to Mark Cronin who’s joined us as an SEO engineer.
Immediately before joining the Fresh Egg team, Mark was working in web design and development with Blue Planet in Uckfield and before that he was a plasterer earning loadsamoney.

He studied psychology at the University of Bedfordshire (Luton) and got into the Internet and all ... read the rest of "Making his Mark"

The current economic worries are causing people to start their Christmas shopping earlier this year, aiming to spread the costs. For Etailers, and all involved in the online promotion of gifts, this ultimately means that any Christmas promotions, and certainly product lines intended to appeal to the online Christmas shopper, need to already be ... read the rest of "Christmas Comes Early in 2008"

The internet is becoming increasingly congested making it ever more difficult for any business to achieve visibility. Search engine technolgies are evolving towards providing searchers with search results that are localised, personalised and hopefully closer to what the searcher is seeking. How can any online business elbow it’s way towards visibility in this increasingly congested, ... read the rest of "SEM in a Competitive Market Sector"