Performance Measurement & Optimisation.

Through the first two posts of this performance measurement and optimisation series, we have now clearly defined the business objectives and identified all primary and secondary conversion points on the website in question. This post will cover the process… Read more

In the first post of this series we looked at understanding business objectives. This second post will cover macro and micro website conversions, how they differ and the roles they play in overall performance. Once the business objectives have been clearly… Read more

This is the first of a 12-part series from Fresh Egg’s Insight and Analytics team, entitled “Performance Measurement & Optimisation.” The aim of the series is to outline a strategy for measuring, understanding and optimising the performance… Read more