Google’s recent update to its algorithm, dubbed the ‘MayDay’ update (although it was actually implimented on April 28), was an apparant attempt to improve the indexing of long-tail search queries, making the results of these searches more relevent to users. A few years ago, most people were only searching using two or three words. As [...]
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Fresh Egg Wins Jaz Hands Down
Fresh Egg has won the business of Jaz Hotels & Resorts, the specialist provider of four and five-star holidays in Egypt and the UAE, to conduct an aggressive SEO campaign against competition from several larger SEO agencies. Site design and hosting is being carried out by the Egyptian in-house development team and the new Jaz [...]
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Peter Joins the Team
Say hello to our latest SEO engineer recruit – Peter Richards. Peter brings a considerable degree of maturity to the role as well as tons of expertise as a Front End Web Developer. So as well as bringing his depth of experience to SEO work for several clients he can also deliver comprehensive technical Front [...]
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SEM in a Competitive Market Sector
The internet is becoming increasingly congested making it ever more difficult for any business to achieve visibility. Search engine technolgies are evolving towards providing searchers with search results that are localised, personalised and hopefully closer to what the searcher is seeking. How can any online business elbow it’s way towards visibility in this increasingly congested, [...]
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