SERPs.
Gaming Google: Fagin’s Flowers, JC’s Penneys and the Sacred Cows of SEO
5th July 2011
The internet flowers ‘scandal’ provoked moral outrage back in March, when it emerged that certain well-known US flower companies had paid for black hat SEO techniques (gasp!) to increase their revenue in the lead up to Mother’s day, and stood a… Read more
Google Removes Underline From SERP’s
1st July 2010
Has anyone else seen Google’s latest update to their results pages? Have a look at the screenshot below: They’ve removed the underline from each returned result; the change doesn’t appear to have come into place across all browsers … Read more
PestFreeHome.co.uk Wins Innovation Award
29th October 2009
Fresh Egg designed and managed website pestfreehome.co.uk has scooped an Innovation Award at the recent National Landlord & Buy-to-Let Awards at the NEC Birmingham. Sussex based PestFreeHome were commended for their innovative web services … Read more
The Future of Google: A Twitter Conversation
27th October 2009
Twitter is good for a lot of things, including sharing information and links, listening to the thoughts and announcement of people you respect, and as an organic, user-driven source of breaking news. But one of the best things that happens on Twitter… Read more
Is the Google Brand Update Really a Good Thing?
29th June 2009
Early in 2009 Google announced that they would be commencing a brand update, which gave authority sites much more power and rankings in the SERP’s. This has now also filtered through to the UK market. But is it really a good thing? Or have Goog… Read more
Google American Results Conspiracy
17th June 2009
We SEOs love a good conspiracy theory. In fact, everyone loves a good conspiracy theory, they’re usually the only interesting thing in the news. I’ve been considering one recently and although there maybe a lack of evidence to prove it at… Read more
How to Disable Personalised Search in Google
15th January 2009
[Update: Since writing this post Google has launched personalisation of results even when you're not signed in. Aside from being a bit of a privacy issue it means the stuff about 'signing out' below is a bit outdated - signing out doesn't guarantee u... Read more
The Name Game: Using Keywords in URL Filenames
6th December 2007
As a newcomer to the professional practice of SEO I am still trying to familiarise myself with the relative importance of the multitude of factors that can affect a site’s search engine positions for various search terms. There are just so many… Read more

