Now were on to the session I’ve been looking forward to the most out of our coverage of SES London 2010. Five heavyweights of the SEO industry sharing their tips and strategies of successful SEO campaigns in the web’s most competitive niches: Dave Naylor (on competitor analysis), Richard Baxter (Travel), Rob Kerry (gambling ) and [...]
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The Importance of Key Phrase Placement within URLs
When optimising a site for search, considerations should be made not only to the content on the page itself, but also the structure of that page and even the text that appears within the URL. Search engines favour a clean, folder structure URL that is not too long using text that relates to the content [...]
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