The case for Google UK specific Search Results
In light of the recent loss of index pages of .com sites in UK Specific filtered pages in Google, I thought it wise to enlighten the many doubters who think that not having a listing in this version of Google is not a headache…….
The statistics that I have been able to gather is based on our own tracking tool which our hugely talented developers have put together. V3 of our tracking will contain a log-file parser so we can capture information the likes of Norton (Why thank you Symantec) don’t want us to have.
SITE 1 – DATA TAKEN FROM NOVEMBER 06
Total Google Referrals (1266)
ORGANIC GOOGLE – 543 (43%)
ORGANIC GOOGLE UK – 307 (24%)
ORGANIC GOOGLE UK FILTERED – 416 (33%)
SITE 2 – DATA TAKEN FROM NOVEMBER 06
Total Google Referrals (2207)
ORGANIC GOOGLE – 1256 – (57%) Conversion to sale 0.51% – (Approx 6 orders)
ORGANIC GOOGLE UK – 521 – (23%) Conversion to sale 2.04% – (Approx 10 orders)
ORGANIC GOOGLE UK FILTERED – 430 (20%) - Conversion to sale 2.50% (Approx 10 orders)
FYI: The top search to conversion engines for this site are AOL (5.48%) and MSN (4.20%)
As you can see from the statistics above there are a great deal of people coming on to the sites via Google UK specific traffic and people who ignore UK specific traffic are mad. The conversion factor from site is higher than that of both other version of Google that we are tracking.
The loss results in Google UK Specific is a blow for many online businesses, that stats from site 2 are testament to this.
Forunately, this site is .co.uk but if it had of been affected by this Google issue, it is possible that 10 orders would have been lost!