The Future of SEO – Volume Two
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Adam
4 years ago -
2135
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The first thing I wanted to consider is what the next obvious step is for dramatically enhancing/developing Googles algorithm.
The data from Google Analytics seems to be an obvious start. Was Google just being nice when it decided to give away its analytics software to anyone who wanted to use it or was there another reason behind their generosity.
Imagine how powerful this data is! Google now knows what websites are good and what websites are bad.
If Googles job is to provide their customers with the best search results by directing their audience to the best websites available on the Internet – i think this GA data is too powerful to ignore. If this data can provide Google with the necessary information to enable it to give better search results why wouldn’t it use it.
This is definitely a strong position to be in. There are thousands of GA users – even if Google just awarded the higher converting websites with favourable positions then this could only be good news. It would encourage web owners to focus on developing their sites to be more user friendly, contain better content, pro-actively add new features – perhaps video. Websites would have to focus on usability and conversion which will benefit the whole internet experience.
How many sites do you know of that just get left on the shelf once they are launched – lots. Google could encourage website owners to get pro-active about offering the best content and proactively introducing new features.
This emphasizes the importance of a holistic approach for web build and SEO as something that needs to work together.
SEO will encourage better design, usability, accessibility, with clear call to actions for better conversions, feature rich content to enhance longer page views, the introduction of fresh and up-to-date content.
People who invest time in effectively managing their websites will be rewarded accordingly.
Why not start today? The easiest way of getting to know your website better is by introducing a blog. Be proactive about feeding your audience with up to date information related to your company/industry. Blogs must work – you are reading this! :)
18 comments so far to - The Future of SEO – Volume Two -
That’s a good point about blogs and you are right, if a site provides useful information, people will come back and read it or look at the sites products.
thanks for this post! can I get some of your ideas for my blog? I promise not to copy word for word, only the ideas… take care!
Of course you can – if you could give me a link to this post that would be great.
I agree that GA will come in to play at some point and the data may be used in determining rankings. I’m always interested however to consider how such developments could be abused. If Google were to take into consideration conversion rates, what’s to stop webmasters setting up multiple or easily reachable conversion pages to boost their percentages? Also, if a website wasn’t using GA but their competitors were, would Google penalise that website due to lack of info (guilty until proven innocent) or factor-out GA data in this instance?
I kind off agree with some of the points you raised.Overall, invest time in your Online efforts and you will see positive results come your way.
Very nice information. Thanks for share.Look forward to reading more from you in the future.
Thanks for this informativepost. Keyword Generator is a pretty useful free tool …
Hi,
Nice post, I agree with you, I think the better way for success is to develop a good site for one niche and put there high quality content. If you do this I am sure the visitors will come
HI, I have started my career in SEO (Search Engine Optimization). I want to know what is the future in SEO. say something please.
Google analytics very helpful and useful tracer to find the traffic. But issue is delayed update. Will Google update analytic in real time?
I really can´t think of being in SEO business without GA anymore. I have analytics in my iPhone and I notice that I look for the statistics for my and my customers sites several times during the day. In the same time few of my customers call me to fix something they think is wrong after looking through the analytics tabs. I think that the goal part needs the most facelift but all in all I´m extremely happy.
This is a wonderful post! A blog needs to provide useful information and then traffic may come back and use what they had originally set up for.
thanks for post, very nice, regard!
Seo is here to stay. Sure the big keywords are hard to get but the markets wide open for local keywords. Local businesses are just now catching on to this.
excellent work you did in this blog…great post!!
For this reason, I’ve finalized to do blogging and to generate more traffic through Search Engines.
Terrific information here! I shall read some more articles as well! I concur when it comes to a site providing useful information, they almost ALWAYS come back. Love the fresh egg logo by the way, very unique in design.
Good post. Google have always had an edge with providing great data for website owners and other interested parties. I use the keyword reports to check the quality of the website traffic versus SEO plan. GA is here to stay I hope.