Online fashion giant ASOS has launched a social sign-in for new customers and has scrapped its guest log-in option, forcing customers to give up information about themselves if they wish to purchase anything.
But the retailer, which last year … Read more
Have you ever clicked through to a website in Google search results on your smartphone, only to find a horrible site that doesn’t render well? The tiny text strains your eyes, the links are too small to tap and the thought of having to scroll … Read more
Conversion rate optimisation is an essential part of any digital marketing strategy. But there are a lot of myths surrounding this crucial aspect of the industry. Here are the top ten myths, busted!
1. It’s all about the conversion … Read more
On Thursday 29 and Friday 30 May 2014, three members of the Fresh Egg team headed up to London to attend Which Test Won? The Live Event – a two day conference all about A/B testing, multivariate testing and personalisation.
Digital marketing … Read more
On Thursday 22 May 2014, a clutch of Fresh Egg’s finest headed to London’s Logan Hall for the annual MeasureFest conference. Despite this being only the second year the conference has been held the agenda was rammed with topics covering … Read more
As one of only six Optimizely Certified Partners in the UK , Fresh Egg was invited along to the Optimizely Roadshow 2014. A day-long conference held on 6 March 2014 at London’s Westminster Impact Hub, the Optimizely Roadshow was dedicated … Read more
If you are currently running, or looking to run, an e-commerce website, then you will most likely have heard of the PCI DSS standards. If you're running a website already then hopefully you're following them! Working out what you, as a website … Read more
Responsive web design (or RWD): it’s everywhere at the moment. Content may well be king, but the way in which that content is displayed to perfectly suit the device you’re viewing it on is getting pretty close to the top of the digital … Read more
2013: the year of mobile search. Okay, okay, you’ve probably heard that statement every year for the past decade, but this time we mean it. Mobile search is now at the point where many businesses can no longer ignore its impact. Not convinced? … Read more
On Thursday 7 February we gathered in Firefox (one of Fresh Egg’s chief meeting rooms) to stage a hack day filled with ideas and Creme Eggs for #wewillgather. For anyone who hasn’t had the chance to be part of a hack day yet, they are … Read more