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LinkedIn’s previously exclusive blog publishing feature (otherwise known as long-form posts) is now being rolled out to all LinkedIn members.
LinkedIn long-form posts are a new way for professionals to share their insights on LinkedIn in the form of a blog post that is linked to your profile.
Fresh Egg’s head of inbound marketing, David Somerville, has published two long-form posts. David’s post ‘LinkedIn profile picture faux pas’ has received particularly good engagement metrics, including 757 impressions and 373 LinkedIn shares.
David’s other post – ‘Are you a headless chicken when it comes to your content strategy?’ – has referred a small number of visits to the Fresh Egg website.
Showing your expertise on LinkedIn and linking to additional content on your website is a great way to add identity to your content and add value.
One negative use of these posts I've already seen is recuiters using the posts as extended job ads- something I hope LinkedIn cracks down on before the feature is rolled out to everybody.
Once you have been granted access to the long-form post publishing tool, you will be notified on your homepage.
If you haven’t yet got access, you can apply for early access. This might not have an effect now the public roll out has been announced, but worth a shot eh?
If you would like advice on building a LinkedIn strategy for your brand, contact the Fresh Egg social team on 0845 373 1071.