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Looking over the Yahoo site today I decided to do a search for "Yahoo advertising login" on Google, what I would expect to see is the login page for the Yahoo sponsored section at number one. But it is nowhere to be seen. So I decided to search for "Yahoo Advertiser Login", yet again nothing there except for a link to the sign up page. So I visit the sign up page but there is nothing that shows where to infact login. Talk about usability issues, so I came to the conclusion that Yahoo do not have a clue about SEO. Fair enough conclusion as they cant even optimise their own login page.
But I thought to myself there has to be more to this, so I delve a little deeper. This time I try typing in Google, "Google Advertising login", just as I expected the adwords page comes up. So I hurry over to Yahoo and type in the same thing "Google Advertising login" Huh!! No link to http://adwords.google.com/
So are these two giant search engines tweaking the algo against their competitors? Or is it just something innocent that I have missed out and have to spend more time looking into? Let me know your thoughts!