Fresh Egg: Case studies

Dial A Phone

CASE STUDY: Dial-a-Phone

Category: Retail
Project Type: Internet Marketing and Web Design

About Dial-a-Phone

Dial-a-Phone is a trading division of Phones 4u Limited. Starting with just a handful of people in 1995, Dial-a-Phone now employs hundreds of staff and supplies mobile phones on monthly contracts to more than three million customers. The company works with all the major networks and phone manufacturers to offer customers an impressive range of the latest contract and pay-as-you-go phones.

The Challenges

Dial-a-Phone wanted to take their business to the next level. Recognising the need to develop a successful online promotional strategy, they set about obtaining the most favourable search-engine positioning. They were especially keen to attract more online leads to their existing website, but weren't convinced by the ideas put forward by the SEO agency they were using at the time. They asked Fresh Egg to come up with the goods...

The Solutions

We rose to the challenge. With a good, open brief from Dial-a-Phone, our campaign had a colossal objective: to bring the company's website more highly targeted leads while guaranteeing Dial-a-Phone a top 10 search ranking with the three biggest search engines (Google, MSN and Yahoo!).

Fresh Egg conceptualised and helped develop a blog that:

  • complements Dial-a-Phone's existing website
  • boosts their online branding
  • incorporates a robust search engine-optimisation (SEO) approach
  • benefits from ongoing consultancy and tactics.

Furthermore, we optimised content creation and submission for the best possible ROI. We didn't stop there...

We made optimisation (or optimization to our friends in the US) recommendations for an improved website ranking, and designed an ethical 'linking' strategy for long-term top search-engine positioning, while dramatically boosting traffic to both Dial-a-Phone's blog and website.

The Benefits

Since its launch in November 2006, Dial-a-Phone's blog has gone from strength to strength. The blog has been a major success in terms of traffic and attracting organic, high-quality and, importantly, relevant links. Continued optimisation of the blog and the website has catapulted Dial-a-Phone into an enviable top 10 ranking on all the company's keywords.

Below are some of the key stats since the blog's launch, which are pretty impressive:

  • Visits = 1.8 million
  • Page views = 2.3 million
  • Average visits per day in May 2008 = 4,407
  • External links to the blog = 8,807 (according to Google).

Our Happy Client Says it All:

Fresh Egg really helped me and my team understand how to position the Dial-a-Phone blog so it's an interesting and informative resource for everyone. Their suggestions really made a big impact. In terms of results we have seen very substantial improvements across all of our target keywords and much-desired key phrases such as 'mobile phones'.

Considering the blog only launched in November 2006, it has averaged at 50,000 visits per month which has also resulted in a growth of the site's backlinks."
Julian Hearn, Head of Marketing, Dial-a-Phone - www.dialaphone.com