Fresh Egg: Case studies

CASE STUDY: Guardian Debt Management

Category: Financial Services
Project Type: Internet Marketing and Web Design

About Guardian Debt Management

Guardian Debt Management specialises in delivering credit management solutions through its unique Appointed Representative programme and carefully selected broker network. The company provides a gateway for members of the public to regain control of their debts. It also provides a comprehensive training and management programme, and works with qualified mortgage brokers and financial advisors who are seeking better ways to assist their clients.

The Challenges

Guardian wanted us to design and develop their website as part of their launch. They needed to get their corporate message out (who they were, where they came from, what they did, etc) and create a dynamic, multi-functional site that was easy to navigate.

They loved Fresh Egg's creative concepts, and so we were chosen to create the new Guardian Debt Management website (launched March 2008).

The Solutions

Guardian wanted a website that was equipped to launch their online presence, but also supported the business as it grew. Fresh Egg designed and built a website that features:

  • Multi-functionality that seamlessly integrates with any back-office system or application. This allows full tracking and reporting of visitors hits and downloads.
  • A strong corporate online presence. The site effectively promotes and accurately represents Guardian's business vision.
  • User-friendliness. As well as being straightforward to run, the website's effortless navigation gives visitors and authorised representatives ease of access to online resources and tools.
  • Superior search engine ranking. Guardian's main marketing message is reaching the right people.

The Benefits

Fresh Egg produced a versatile, user-friendly website that exceeded all our client's expectations. The structure and content demonstrates the depth and breadth of their skill base. Advanced yet uncomplicated navigation means that important information can be accessed quickly and easily. And the use of dynamic menus facilitates optimal delivery of data. Search engine-optimised (SEO) content ensures the site is increasingly attracting Guardian's core target market. Even better, the business is growing at a good, steady rate.

Our Happy Client Says it All:

I have worked with many web companies over the years, but Fresh Egg really stood out. They're receptive, insightful, relaxed, don't push their own ideas at you all the time, and truly listen and understand what you want. What I really found beneficial is that not one person is accountable for every single task. Instead, they have a solid team with a wide-ranging pool of ideas that are applied to your project. We couldn't be more pleased with the results,
and will continue to work with Fresh Egg as the business grows and different divisions are introduced.

Andrew Hood, Development Manager, Guardian Debt Management

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